Results Not Guaranteed
Anthony Bui, Harbor City, CA
The top voted videos for Cosmedicine Protest Beauty BS Video Contest were all genius, but the winner of the $5,000 prize
created an original, elaborate and hilarious "mock-umentary" which really stood out among its rivals.
The video, titled Results Not Guaranteed, by Anthony Bui of Harbor City, California, parodied the behind-the-scenes cynicism and dishonesty of a splashy print beauty ad shoot.
"We all laughed every single time we watched this video and felt it was a perfect spoof of the crazy things that must go through an advertiser's thought process sometimes",
said Jane Terker, President of Cosmedicine.
"This is what it looks like when a company doesn't have respect for its consumer, taken, of course, to a satirical extreme."